Pakistan Takes the Digital Stage: PEA Partners with DMEXCO to Bring Asia’s First Digital Trade Fair to Singapore
In a historic leap for Pakistan’s digital economy, the Pakistan eCommerce Association (PEA) has joined hands with the globally renowned Digital Marketing Expo and Conference (DMEXCO) to co-host the first-ever trade fair for the Asian region in Singapore. This groundbreaking partnership positions Pakistan at the heart of Asia’s digital transformation, connecting businesses, startups, investors, and […]
Redefining Global Leadership in Ecommerce, Digital Health & Transformation – Bushra Izhar
“Don’t wait for the future – create it.” This powerful mantra defines the journey of Bushra Izhar, a pioneering strategist at the intersection of eCommerce Leadership, Digital Health, and Women Empowerment in Pakistan. Driving Digital Transformation in Pakistan In today’s world, where digital disruption is reshaping industries, Bushra has not just adapted -she has actively […]
Syed Anns Ahmad Gilani: A Leader Forged in Innovation, Champion of Digital Equity
In today’s world, technology is not just about innovation – it’s about impact. Few professionals embody this truth as strongly as Syed Anns Ahmad Gilani, whose career beautifully balances corporate achievement with meaningful social contribution. Recognized as a leader in Technology Operations and Digital Equity Enablement, his journey highlights how expertise, when paired with vision, […]
Government Taxes Are Threatening the Future of eCommerce in Pakistan
By Omer Mubeen, Chairman – Pakistan eCommerce Association (PEA) The eCommerce sector in Pakistan—once a beacon of hope for digital transformation, entrepreneurship, and job creation—is facing an unprecedented crisis. The recent surge in government taxes is crippling small and medium enterprises (SMEs) and discouraging digital entrepreneurs, many of whom were the driving force behind the […]
How New Taxes are Beneficial for the Economy in budget 2025-26?
Q&A on Ecommerce and Digital Economy Taxation in Pakistan (Budget 2025–26) Q: Is there any new tax on ecommerce in Pakistan?A: No, the 2025–26 budget does not introduce any direct new tax specifically targeting ecommerce. Q: What is the 18% tax on ecommerce?A: Brands are already paying 18% GST, so this won’t impact them. However, […]
The Inspiring Journey of Marryam Qureshi: From Writing to Entrepreneurship
Marryam Qureshi is a visionary entrepreneur, published author, and the Founder & CEO of Dression Store. Her story is one of resilience, determination, and the transformative power of mentorship—an inspiration for women entrepreneurs across Pakistan. A Story of Grit and Determination Marryam’s professional journey began as a content writer, a craft she honed for nearly […]
Google Wallet Launches in Pakistan! Benefits, Availability – Freelancers & Businesses
In an era where digital transactions are becoming the norm, Pakistan has taken a significant step forward with the official launch of Google Wallet on March 12, 2025. This development promises to revolutionize the way Pakistanis conduct financial transactions, offering a seamless, secure, and efficient alternative to traditional payment methods. Understanding Google Wallet Google Wallet […]
From Zero to $300,000: How Aziz Ur Rehman Succeeded on Fiverr in 2 years with Smart Strategies & Teamwork
Can a matric pass student earn online without any soft skills? Yes. Aziz Ur Rehman is a living example of this. You heard it right; this Pakistani Fiverr pro has earned $300,000 on Fiverr without any skills. Let’s explore his story to see how he did it. The Beginning of an Entrepreneurial Mindset of Aziz […]
First-Ever Performance Marketing Conference 2025: A Groundbreaking Success in Lahore
Discover the groundbreaking Performance Marketing Conference 2025 in Lahore, where industry leaders shared insights on e-commerce, digital marketing, and innovative strategies.
How to Get More Views on Youtube, Instagram and Tiktok?
Creating viral content requires a combination of creativity, timing, and understanding the platform’s unique dynamics. Here’s a step-by-step guide for creating content that has the potential to go viral on YouTube, TikTok, and Instagram. YouTube: Step 1: Know Your Audience Step 2: Craft Compelling Titles & Thumbnails Step 3: Make the First 10 Seconds Count […]